Find out what we're up to; our muses, our inspirations, and happenings in the creative industry.
In today’s socially connected world, Public Relations are an absolute necessity. Customers are constantly searching your brand, reputation, product information, as well as crowdsourcing their experiences. Public Relations have an important effect on Return on Investment (ROI), yet calculating an exact figure can be challenging. PR builds brand recognition, trust, and positive brand sentiment – … Continue reading "The Relationship between PR Success and ROI: Is there a RIGHT way to Measure PR Success?" Read More
Media Monitoring in the Public Relations industry has never been so important, whether you’re experienced or a total beginner to media monitoring, read on to find out the immense value that media monitoring brings to your campaigns. WHAT? Monitoring your brand mentions is important in making decisions based on stakeholders, advertising, marketing, and crisis communication. … Continue reading "The What, Where, Why and How of Media Monitoring in the PR Industry" Read More
Half of all journalists internationally receive over 25 email pitches daily, yet produce an average of 25 articles monthly. Want to write emails that are actually opened? Want higher click-through rates? Here’s how you can write emails that journalists will actually read. Get your email opened 1. Emails with the highest open rates are always … Continue reading "Crafting Emails Journalists Will Actually Read" Read More
Get to know our founder and CEO, Raewyn McBain, as she delves into everything from 80s London to Margaret Thatcher and the New Zealand ambassadors Rolls Royces! Read More
Discover how your business can arm themselves in the face of crisis. Read More