News & Stories Archive

Find out what we're up to; our muses, our inspirations, and happenings in the creative industry.

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The Relationship between PR Success and ROI: Is there a RIGHT way to Measure PR Success?

The Relationship between PR Success and ROI: Is there a RIGHT way to Measure PR Success?

September 15, 2021

In today’s socially connected world, Public Relations are an absolute necessity. Customers are constantly searching your brand, reputation, product information, as well as crowdsourcing their experiences. Public Relations have an important effect on Return on Investment (ROI), yet calculating an exact figure can be challenging. PR builds brand recognition, trust, and positive brand sentiment – … Continue reading "The Relationship between PR Success and ROI: Is there a RIGHT way to Measure PR Success?" Read More

The What, Where, Why and How of Media Monitoring in the PR Industry

The What, Where, Why and How of Media Monitoring in the PR Industry

August 11, 2021

Media Monitoring in the Public Relations industry has never been so important, whether you’re experienced or a total beginner to media monitoring, read on to find out the immense value that media monitoring brings to your campaigns. WHAT? Monitoring your brand mentions is important in making decisions based on stakeholders, advertising, marketing, and crisis communication. … Continue reading "The What, Where, Why and How of Media Monitoring in the PR Industry" Read More

Crafting Emails Journalists Will Actually Read

Crafting Emails Journalists Will Actually Read

July 22, 2021

Half of all journalists internationally receive over 25 email pitches daily, yet produce an average of 25 articles monthly. Want to write emails that are actually opened? Want higher click-through rates? Here’s how you can write emails that journalists will actually read. Get your email opened 1. Emails with the highest open rates are always … Continue reading "Crafting Emails Journalists Will Actually Read" Read More

Telum Talks To… Raewyn McBain, CEO, Pink Tiger Media

Telum Talks To… Raewyn McBain, CEO, Pink Tiger Media

January 13, 2021

Get to know our founder and CEO, Raewyn McBain, as she delves into everything from 80s London to Margaret Thatcher and the New Zealand ambassadors Rolls Royces! Read More

The Power of Video Marketing

The Power of Video Marketing

June 15, 2020

Explore how you can increase lead generation and ROI through the power of video marketing. Read More

Hear Me Roar!

Hear Me Roar!

April 9, 2020

Discover Our Inspirational CEO and Founder, Raewyn McBain. Read More

The Value of Hindsight – The Very Important Role of PR in Crisis Management

The Value of Hindsight – The Very Important Role of PR in Crisis Management

March 16, 2020

Discover how your business can arm themselves in the face of crisis. Read More

Improve Lead Generation with SOCIAL MEDIA

Improve Lead Generation with SOCIAL MEDIA

July 18, 2019

In 2017, visual assets contributed to 85% of content on social media. Not only is it more likely to get shared but it also increases the viewers’ inclination to read the full piece of content. Read More

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