Calypso is the frontrunner in providing front-to-back technology solutions for financial trading markets across the globe.
Pink Tiger Media was tasked to conceptualize and brand the Calypso Client Conference (CCC), an annual client conference bringing together business and IT leaders all around the world. This conference offers attendees an insight into the future of financial markets as defined by Calypso.
Our client’s requirement was to ensure brand positioning and reinforcement that would reflect the Calypso brand in a modern and futuristic theme. The scope included the full branding of the conference venue at The Grange St. Pauls Hotel and dinner reception at Madame Tussaud’s in London. We considered in the concept every aspect of the delegate experience, from entering the hotel lobby through the plenary, breakout session rooms and placement of demo pods to capture delegates circulating the event.
Calypso reinforced and confirmed their leading edge commitment to its global customer base in a much lauded global conference.