IPC brings together a financial community of 6,000+ that spans most asset classes and types of financial markets participants. IPC collaborates to make them secure, productive, compliant and connected.

PROJECT

Our longstanding client, IPC Systems, required insight into how they could hold a successful product launch event in Singapore. Having previously held launches in America, UK and Hong Kong they looked to Pink Tiger Media to assist them in Singapore. As a long-term partnership, PTM have a clear understanding of the IPC brand allowing us to highlight key areas of concern when launching a product to an APAC demographic.

OUR APPROACH

Our approach consisted of concept creation - mirroring IPC’s overall branding as a whole to represent a specific cloud based solution that led to an LED futuristic theme. Our team used core messaging associated with the product, such as, connectivity, reliability and cloud to form distinctive branding for the new product. It was important that this represented the overall picture, but stood out as a separate narrative to potential customers. At all times, the execution and promotion of the new product focused on the end result. Throughout the launch process we worked together with IPC towards the shared goal of producing a successful launch event in Singapore to drive long-term sales in the region. This included everything from venue selection to concept creation and on the day event management.

OUTCOME

This accumulate in a successful outcome, as we delivered an impactful Singapore launch event. Similar to the Hong Kong launch, turnout for the Singapore event reflected the need for a cloud based solution as once again we held a full capacity event.

 

 

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