MayStreet offers a next generation capital markets platform delivering low-latency connectivity, high-precision data and sophisticated analytics to banks, brokers, investment managers and exchanges.
We were engaged by MayStreet to perform a major brand and website enhancement. The new brand and website needed to evoke beautiful, modern and ultra-high speed emotions to their target audiences. The message of the new brand needed to convey "Bringing insight and light into complex capital markets issues".
Thorough brand research, planning & analysis was conducted by working closely with the client to identify information flow, key messages, and the website's technical requirements. Information collected allowed us to produce robust design concepts for a comprehensive list of marketing collaterals. The client was kept updated throughout the process through scheduled weekly calls.
As a result, we implemented an enhanced brand identity for MayStreet that is modern and embodies the emotion of light speed, distributed & highly technical solutions. Some of our deliverables included a responsive website, revamped technical diagrams, brochure template, and product factsheet template.