MayStreet offers next generation capital markets platform delivering low-latency connectivity, high-precision data and sophisticated analytics to banks, brokers, investment managers and exchanges.

PROJECT

We were engaged by MayStreet to perform a major brand and website enhancement. The new brand and website needed to evoke beautiful, modern and ultra-high speed emotions to their target audiences. The message of the new brand needed to convey "Bringing insight and light into complex capital markets issues".

OUR APPROACH

Thorough brand research, planning & analysis was conducted by working closely with the client to identify information flow, key messages, and the website's technical requirements. Information collected allowed us to produce robust design concepts for a comprehensive list of marketing collaterals. The client was kept updated throughout the process through scheduled weekly calls.

OUTCOME

As a result, we implemented an enhanced brand identity for MayStreet that is modern and embodies the emotion of light speed, distributed & highly technical solutions. Some of our deliverables included a responsive website, revamped technical diagrams, brochure template, and product factsheet template.

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