The What, Where, Why and How of Media Monitoring in the PR Industry

The What, Where, Why and How of Media Monitoring in the PR Industry

August 11, 2021

Media Monitoring in the Public Relations industry has never been so important, whether you’re experienced or a total beginner to media monitoring, read on to find out the immense value that media monitoring brings to your campaigns. WHAT? Monitoring your brand mentions is important in making decisions based on stakeholders, advertising, marketing, and crisis communication. … Continue reading "The What, Where, Why and How of Media Monitoring in the PR Industry" Read More

Crafting Emails Journalists Will Actually Read

Crafting Emails Journalists Will Actually Read

July 22, 2021

Half of all journalists internationally receive over 25 email pitches daily, yet produce an average of 25 articles monthly. Want to write emails that are actually opened? Want higher click-through rates? Here’s how you can write emails that journalists will actually read. Get your email opened 1. Emails with the highest open rates are always … Continue reading "Crafting Emails Journalists Will Actually Read" Read More

Telum Talks To… Raewyn McBain, CEO, Pink Tiger Media

Telum Talks To… Raewyn McBain, CEO, Pink Tiger Media

January 13, 2021

Get to know our founder and CEO, Raewyn McBain, as she delves into everything from 80s London to Margaret Thatcher and the New Zealand ambassadors Rolls Royces! Read More

The Power of Video Marketing

The Power of Video Marketing

June 15, 2020

Explore how you can increase lead generation and ROI through the power of video marketing. Read More

Hear Me Roar!

Hear Me Roar!

April 9, 2020

Discover Our Inspirational CEO and Founder, Raewyn McBain. Read More

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