Meet Some
Pink Tigers
Raewyn V McBain
CEO
Raewyn has over 27 years’ experience as a journalist, marketing and PR professional within the financial services sector.
Raewyn combines her PR and journalistic skills to successfully communicate, build and maintain the reputation of her clients. Having a sound understanding of banking and financial markets, software vendors, data vendors and financial technology she combines her industry knowledge to produce effective results.
Raewyn created Pink Tiger Media a specialist full-service media relations agency in 1996 and has worked with some of the world’s leading brands to create unforgettable campaigns. She specializes in financial technology and professional services, maintaining strong relationships with the primary media in these sectors. With a deep understanding of corporate communications and the power and impact of social media, Raewyn identifies “the bigger picture” to construct successful and unique campaigns.
Aimee Hillman
Account Director
Aimee has built effective media outreach strategies to elevate the profiles of a broad spectrum of fintech clients – from large multinational enterprises through to start-ups. Having previously worked in professional services in the UK and more recently supporting the consumer sector in Asia Pacific, Aimee has helped businesses to expand their operations in key markets
Marketing & PR Account Manager
Katie Patterson
A marketing professional with 8 years’ experience in financial and commercial services, FMCG and hospitality. Having spent the last 3 years in APAC, Katie had multi-channel marketing experience covering internal and external communications, campaign creation and coordination, brand, digital and event management. Katie has supported brands to develop their marketing strategy, gain market exposure and expand into their target markets.
Vincent Tham
Creative Director
With more than ten years of expertise in design, PR and marketing, Vincent has worked and taught overseas in New Zealand, United Kingdom, and APAC. Vincent demonstrates his strong project management skills with the ability to create impactful designs and stunning visuals that elevate campaigns to the next level for major companies worldwide.
Kavipriyaa Marimuthu
Digital Marketing Strategist
Kavi is a graduate with experience working as a freelance social media marketing consultant and a track record in the insurance sector. Kavi is responsible for to simultaneously coordinating numerous projects across multi-functional teams, including graphic design, content creation. Kavi’s hands-on approach to client relationships ensures premium customer and satisfaction, and as a result strategic campaign success.
Account Manager
Ethel Ooi
Ethel has over 8 years' experience in brand building, CSR strategy development and content creation for premium/luxury brands. A bilingual communication strategist experienced in translating and localizing US and European clients' content for the Chinese audience. She has a deep understanding of the Chinese cultural landscape and national agenda to produce high-quality content and craft impactful marketing messages that effectively communicate clients' values.