The FIX Trading Community - Social Media Marketing

FIX is the language of the global financial markets and is used extensively by buy and sell-side firms, trading platforms and even regulators to communicate trade information. The protocol is advocated by the FIX Trading Community, who address the business and regulatory issues impacting multi-asset trading in global markets.

FIX requested Pink Tiger Media’s support to initiate a social media marketing campaign to raise the profile of the FIX trading community and the imperative work they do to shape the health of the future trading environment. Our team of marketers produced the copy and designed the graphics for a number of campaigns, including measuring the impact and reach of the posts. Since initiating the social media campaigns in April 2023, the average page engagement rates are up +500%, the average post engagement has increased from 2-7% to +40%, and the average click through rates have increased from 3-5% to +41%.