PR success can be measured through an ROI calculation that incorporates a holistic approach combining brand awareness, sentiment, response and engagement – and there are numerous creative ways you can venture to gain awareness of the success of your PR strategies.

PR success can be measured through an ROI calculation that incorporates a holistic approach combining brand awareness, sentiment, response and engagement – and there are numerous creative ways you can venture to gain awareness of the success of your PR strategies.

Media Monitoring in the Public Relations industry has never been so important, whether you’re experienced or a total beginner to media monitoring, read on to find out the immense value that media monitoring brings to your campaigns.

Half of all journalists internationally receive over 25 email pitches daily, yet produce an average of 25 articles monthly. Want to write emails that are actually opened? Want higher click-through rates?

Telum caught up with Raewyn McBain on the changes Pink Tiger Media and the PR Industry in Hong Kong have been experiencing since the dawn of the pandemic. Raewyn also shares with us some anecdotes from her career, which has led her to various countries across the globe as she delves into journalism, advertising and PR.

Some of the most effective TV and video content can be seen through a CEO interview opportunity expressing industry knowledge and thought leadership.

Easy to consume, podcasts offer a great Omni-channel strategy to any marketing campaign – both in the short and long term- whilst increasing traffic across your digital platforms.

The speed with which a company recovers after a crisis tomorrow depends upon the plans established in the boardroom today.

With an average conversion rate of 14.6%, Search Engine Optimization (SEO) when done correctly can increase your website’s search presence significantly. Check out some tips on how you can increase your SEO ranking.

Winning a business award is great exposure, but have you ever wondered what the direct benefits are to your business? Do awards really offer value to a company’s bottom line?

This informative graphic outlines the diversity within the tiger species and the threats that they currently face.