The Power of Video Marketing
Video is the primary content medium that is able to reach large audiences in a Zeptosecond! Allowing you to convey your message with sight, sound, and motion gives your business, product, or service instant credibility. This is especially true when you are presenting the face of your brand through a spokesperson or CEO. Video content is more likely to increase user engagement and to improve brand trust with 54% of consumers wanting to see more video content from a brand or business they support (HubSpot, 2018).
Are you still with me? Did you know that the average consumer attention span is only a measly eight seconds (Cision, 2018)? With a higher tendency to skip parts of audio and written content, there is no doubt why video content is in higher demand, the simple fact is consumers are more likely to pay attention to it!
TV and video content goes beyond just grabbing user attention, it can translate directly into ROI. For example, nearly eight out of ten users have purchased a piece of software or app after having watched a brand’s video (Wyzowl, 2018) and 96% of them to be exact turn to videos to learn more about a particular product and/or service. Some of the most effective TV and video content can be seen through a CEO interview opportunity expressing industry knowledge and thought leadership.
Check out this link to CNBC Asia Street Signs and IPC Systems’ CEO, Bob Santella to watch how it’s done. CNBC Asia Street Signs: https://www.youtube.com/watch?v=9yH1JGxtUYg
Get in touch with PINK TIGER MEDIA’S team of marketing creatives to learn more:
Raewyn McBain– +852 8191 0468
Sources:
https://optinmonster.com/video-marketing-statistics-what-you-must-know/
https://animoto.com/blog/business/2018-social-video-marketer-trends
https://blog.hubspot.com/marketing/video-marketing
https://www.cision.com/us/2018/01/declining-attention-killing-content-marketing-strategy/
https://www.wyzowl.com/video-marketing-statistics-2018/