It is likely that at some point your business will experience a brand impacting public relations crisis. Advanced planning is required if you are to successfully manage and prevent a crisis from materialising.

Pink Tiger Media’s CEO Raewyn McBain has officially adopted an endangered Malaysian tiger through the World Wildlife Fund Malaysia tiger conservation programme.

Widespread hashtag use quickly became a global marketing phenomenon and an essential tool for marketing professionals. That being said, simply using a hashtag symbol in your social media strategy is not an automatic recipe for success!

In conjunction with International Tiger Day 2017, we at Pink Tiger Media feel compelled to share some fun facts about our beloved mascot. These majestic cats are on the brink of extinction where there’s only about 3,500 of them left in the wild.

In this digital era a well written press release is an invaluable communications tool to allow your brand to have a voice. This article outlines the fundamentals of crafting a well written press release and takes you on a step by step journey to ensure your release is well structured.